OVLP is a training program for swine producers learning how to vaccinate pigs through their water source rather through injections. Our assignment was to update an existing training manual and create a supplemental training video. This project was a labor of love that required looking critically at how to guide people through a process I had no experience doing myself. How to improve something I didn't understand? Ask many, many questions.
Look & Feel
Utilizing photos from a shoot, we highlight the animals and the people who care for them. Pink references a Boehring Ingelheim product that is administered orally and lends a pop of color against the black and white photography. Bold, graphic shapes and numbers lead users through the process.
Illustrations
Working with Charles Akins, the illustrations also got a facelift. Our goal was consistency and clarity. The pink spotlight draws users to the most important action or element within the illustration.
Training Manual
After establishing the look & feel and getting all the new illustrations done, we dove into layout. We started with the steps for the "Medicator Pump Method" shown below.
Training Video Storyboards
Along with the training manual, we leveraged the illustrations to create a easy-to-follow training video. Here's a small selection of the storyboards I developed before the video went into production.
Bonus Concepts
I won't show you what the training manual looked like in the before times, but I will show you some early concepts that we pitched!
Team
Mary McCormick, Copywriter
Shannon Daehn, Copywriter
Sarah Rusch, Art Director + Designer
Shawn Kelley, Executive Creative Director
Charles Akins, Illustrator