Good Foods makes packaged plant-based dips that are healthy, free of preservatives and delicious. Our task was to create a paid social and digital campaign that targeted folks hosting Super Bowl parties. We developed a fun, colorful, football-themed campaign that showed how to elevate a snack spread with Good Foods dips.
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/4e86dfa7-162c-4310-841a-59549db7c89e_rw_1920.jpg?h=21f2fecfbe0e32a32a87a81e8fa5304a)
Social Animations
TikTok
Digital Banner Ads
Storyboards for animation
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/2cb1ed55-c4dd-4711-8a41-fbef1ddcc64f_rw_1920.jpg?h=479ce841822fa08df9612afca8c2d3f3)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/944a1325-ed69-4ee2-baff-d6f9a1dfe21f_rw_1920.jpg?h=cffec6277b5eb90790cd7f72be5cdacb)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/0d6715dd-6219-4f45-88b7-7de6ede62e9e_rw_1920.jpg?h=91651b8d3cacb32c56e9a198e6dbd8ae)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/4a31a0d7-f669-4d83-b3c1-9c6358cdcf4b_rw_1200.jpg?h=954a7b1e7d9d29af7c0ce6c7be290acf)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/71099ace-eb58-46df-9dc3-46f2da3fb523_rw_1200.jpg?h=249ccbf966cb37bc0555921b4ed4a83c)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/3c534bc0-647c-4ec4-99aa-72e4fb1873bf_rw_1200.jpg?h=6e82f3f9f537f45a54a20d14ecd66753)
B-roll
Team
Lexi McCann, Copywriter
Debbie Christensen, Creative Director
Sarah Rusch, Art Director + Designer
Samantha Franco, Social Media Manager
Tracy Kasik, Video Editor