For the summer of 2022, we created a campaign to drive awareness and sales of Good Foods guacs and dips for shoppers at key retailers. The campaign creative, "Dip into Summer," focused on the bright, bold colors and flavors of summer and micro-moments where you can almost feel the sunshine.
Good Foods took "Dip into Summer," on a nationwide experiential tour with tastings, games and prizes. To support the tour and sales, we also developed digital banner ads, in-line ads, paid and organic social, influencer engagements and earned media relations.
Event Swag
Giphys
Animated Digital Banners
In-Lines
TikTok
Bonus Concepts...
Here are the concepts we showed the client in the first round of reviews. I always like to look back after a project is completed to see how things evolved after months of collaborating, designing and refining.
Team
Shannon Daehn, Copywriter
Debbie Christensen, Creative Director
Sarah Rusch, Art Director + Designer
Samantha Franco, Social Media Manager
Kat Fey, Designer
