Able Brewery's summer seasonal, Not Quite Forever, is a sour ale with raspberry and lime flavors. The design is inspired by the punchy nature of a sour ale and the vibrant colors of raspberries and limes. While working on the pattern for the label, I was looking at 90s textile designs (think The Fresh Prince of Bel-Air & Zubaz) as a way to evoke the nostalgia inducing name, Not Quite Forever.
The label design is a class project from my time at Minneapolis College. Each of my classmates created a design, and the brewery picked one to produce. My design got picked! I even did a tv spot about the collaboration between Able Brewery, Minneapolis College, and me. Sadly, the video has since been removed and I can't find it anywhere!
Mood Board & Mock-up Label Design
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/ed3eccfd-b945-4214-adca-90ae7a4c3a1f_rw_1200.png?h=de70e32d8c44fd69dc2ec9045d8b6770)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/99cfdb1f-03b4-4a29-8b3b-50fd93bdb1b1_rw_1200.jpg?h=306c228aaa7b5381c6fdc7dbe6a3a2be)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/59069b85-e19d-41a6-a06d-3f0250c50b8a_rw_600.png?h=24e40878efd8087b5d0132308e352d96)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/2dbe44a5-a834-4b02-aa30-976a6f804a6f_rw_600.png?h=001df8069dcfece4de603098e6525d6d)
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/a47dd157-c30a-4d1e-b523-b02724c0974e_rw_600.png?h=600578deddc65e04e5d20cb3c873a25a)
Final Label Design
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/7dc1c752-e067-43dc-b0a1-6160d4d2a465_rw_1200.png?h=7c11adc7ede3b1c64ccb81340287b2ac)
Social Media
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/4fc1af0c-7269-43ac-ae94-32fb63127152_rw_1920.jpeg?h=69955edb85bd21bb63c6318f31a78784)
Bus Stop Advertisement
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/bb1265b9-569b-4e96-a88b-9fadd6a95238_rw_1200.jpeg?h=7cc0d3d9e82ca4f12570388a1b6e6dad)
Canning Day!
Photos by Samantha Sather, used with permission.
Photos by Samantha Sather, used with permission.
Press Release
Read the full release HERE.
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/2b34dac1-c0ad-4df9-9390-7a16964adc76_rw_1200.png?h=f1b5a395ac365ff4c14e7f23f3824819)
BONUS!
Color study for the pattern used on the beer label.
Which colorway is your favorite?
Which colorway is your favorite?
![](https://cdn.myportfolio.com/684eed63-553d-4e8a-86ae-0b73a437a1c1/70177ab3-0a73-4926-bf92-d9a8b9bde5d0_rw_1200.jpg?h=c859e9500e19532899ebc61083c98c92)