Atticus is a leader in branded generic products throughout agricultural and professional markets. Our assignment was to refresh creative across digital, print, and video executions. Our objective was to build awareness for the company and make work that was relatable to retailers, growers, pest control advisers, and crop consultants working in agricultural and professional markets. In concepting new creative, we zeroed in on the idea of the inner warrior and the drive to always move forward.
Specialty Crop, Overall Brand Awareness, Nursery, and Turf Grass
Shannon Daehn, Copywriter
Amanda Leacock, Creative Director
Sarah Rusch, Art Director + Designer
Tracy Kasik, Video Editor