Able Seedhouse + Brewery's summer seasonal, Not Quite Forever, is a sour ale with raspberry and lime flavors. This design is inspired by the punchy nature of a sour ale and the vibrant colors of raspberries and limes. While working on the pattern for this label, I was looking at 90s textile designs (think The Fresh Prince of Bel-Air & Zubaz) as a way to evoke the nostalgia inducing name, Not Quite Forever. 

Click HERE to see my tv spot about the collaboration between Able Seedhouse + Brewery, Minneapolis College, and me! ​​​​​​​
Not Quite Forever  -  Mood Board & Mock-up Label Design
Not Quite Forever  -  Final Label Design
Social Media posts on Able Seedhouse + Brewery's Facebook and Instagram
Bus Stop Advertisement
Canning Day! 
Photos by Samantha Sather, used with permission.
Press Release on Great Beer Now website - read the full release HERE.
BONUS! Color study for the pattern used on the beer label. Which colorway is your favorite?
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